blog.frederique.harmsze.nl my world of work and user experiences

February 28, 2023

But do people know about it?

Filed under: Adoption — frederique @ 19:55

Build it and they will come? Well, that depends. Do the prospective users actually know what you built, where they can find it and what it is good for? Seems obvious, but I have noticed that it is not.

An example: they had developed a training module, where people could easily register for a very useful training. But nobody turned up. What happened?

An example: they had developed a training module, where people could easily register for a very useful training. But nobody turned up. What happened?

  • It has not been communicated widely.
    We need to communicate what we build, to the right audiences via the right channels with the right message and often enough.
  • It is not easy to find.
    We need to connect it with clear links to the places where people are looking for it. In the case of the training module, to the learning portal. And to the information portal about the topic that is only one click away from the intranet homepage.

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